We are a small, family-run business based in the small Suffolk town of Beccles. Following years of working for a local dog training company, in June 2022 Holly set up our sister company - The Happy Dog Company (www.happydogwaveney.com) providing dog walking and training in the Waveney Valley area. Customers would ask Holly for recommendations on products to give to their dogs and so, after completing a Canine Nutrition Diploma, Holly set up The Happy Dog Shop. The aim being to provide the products she'd recommend but at more affordable prices than some of the bigger companies. Our passion for dogs combined with our years of experience working with them means we only promote products that we would use ourselves and that we know will make your dogs happy.